It’s 2015, and we’re fine with rap that breaks molds and tries new things, but BlakRoc retreads and psych-rock bore-fests are neither. Whatever the case, At.$AP needed a stronger hand at the wheel, someone to reel in Rocky’s try-hard eclecticism. But as FACT’s Andrew Friedman points out, we don’t know how complete the record was when he passed or how much influence replacement producer Danger Mouse had, or even how far Rocky was down his psychedelic rabbit hole by then. Much has been made of A$AP Yams too-young death in January, and the effect it had on At.$AP. ‘Multiply’ somehow didn’t make the final cut, Twigs and Clams are nowhere to be found, “psychedelic shit” is on the march, and At.$AP is an unfocused, overlong slog of an album. Name-dropping trip-hop, Thom Yorke, T-Rex and “old ’60s psychedelic shit” was a head-scratcher, but most tried to withhold judgement. Promotional single ‘Multiply’ was nihilistically aggressive collaborations with FKA Twigs, Lykke Li and Clams Casino sounded promising. A$AP, an album that air-dropped two excellent singles and featured both a not-half-bad Skrillex collaboration and a head-pleasing posse cut.Īs we waited for At.$AP, Rocky dribbled out hints about what the album would sound like. A few years later, he expanded his palette and dabbled in singing on Long.
Jem and the Holograms (shortened in online promotions as Jem: The Movie) is a live-action, full-length feature film directed by Jon M.When A$AP Rocky first emerged at the beginning of the decade, it was by shrewdly repackaging cloud rap and Houston-Memphis hip-hop for the Fashion Week crowd. Chu and based on the iconic 1980s animated series, Jem. The film stars Aubrey Peeples as Jem, Stefanie Scott as Kimber, Hayley Kiyoko as Aja and Aurora Perrineau as Shana. The film was produced by Hasbro Studios and Blumhouse Productions, co-produced and directed by Jon M. Jem and the Holograms was theatrically released on Octoby Universal Pictures. The film grossed $2.3 million worldwide on a $5 million budget.Īs a small-town girl catapults from underground video sensation to global superstar, she and her three sisters begin a one-in-a-million journey of discovering that some talents are too special to keep hidden. In Universal Pictures' Jem and the Holograms, four aspiring musicians will take the world by storm when they see that the key to creating your own destiny lies in finding your own voice. Teen songwriter Jerrica Benton and her younger sister Kimber live with their Aunt Bailey and two foster sisters, Aja and Shana. The four girls frequently videotape themselves playing music and wearing colorful '80s outfits just for fun, but Jerrica is too shy to sing on camera. Jerrica learns one day that due to Aunt Bailey's financial problems their house will be auctioned, and vents her emotions by recording a song using Kimber's video camera that she uses to post blogs, but she uses a disguise, calling herself Jem, a nickname given to her by her deceased father.
She accidentally forgets to delete the video, and an Internet-obsessed Kimber posts it onto YouTube, garnering millions of views in a single day. Jerrica and her sisters travel to LA because Jerrica earns a record deal with Starlight productions, where they end up meeting producer Erica Raymond and her son Rio. Erica is polite and courteous with the four girls but seems to take a particular interest in Jerrica, who she sees as a potential superstar. In the process, they also bring along a small robot called 51N3RG.Y (pronounced synergy) built by the Benton sisters' deceased father, Emmett the robot turns on suddenly and leads them on a scavenger hunt where each clue represents something Jerrica did or wanted to do with her father. The objective is to find several missing pieces designed to fit into the robot so that it can be fully activated.
The first piece is found in the Santa Monica Pier the second is found in a guitar once owned by Jerrica's father coincidentally in a club where the band plays. On the way, Rio and Jerrica develop feelings, much to Erica's dismay, who signs Rio off to another singer. Aunt Bailey tells Jerrica via FaceTime that their house is going for auction in a few days, and Jerrica asks for an advance. Erica happily obliges, but she says that she wants Jerrica to leave her sisters and start a solo contract, which Jerrica signs thinking that she is doing it for the family. Her sisters soon find out about the contract, denounce her for leaving them out of the deal, and leave. After a dull solo performance, Jerrica becomes depressed over her mistake and goes to visit the house in LA she used to live in with Kimber and her father.
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